FASHION VISUAL MERCHANDISING - FINAL PROJECT

seasonal visual execution plan

FOR AN EXISTING RETAILER // SANDRO

I was assigned a retailer to research and create a seasonal visual rollout presentation with inspiration for an apparel concept, showcase a digital apparel sort, merchandising inspiration, and a display sketch.

PART I: STORE RESEARCH & INSPIRATION

AFTER RESEARCH, I pickED a specific retail location to base market SEGMENTATION

MOOD BOARD TO DESCRIBE & NARATE THE PERSONALITY OF THE BRAND & IT’S CUSTOMER.

image COMPILATION that conveyS overall feeling of product assortmenT

Merchandising inspiration that fitS BOTH the brand & retail location

PART 2: FRONT OF STORE APPAREL CONCEPT

CREATING MY OWN UNIQUE CONCEPT FOR THE EXISTING BRAND

I CREATED A “WOMEN IN THE WORKPLACE” CONCEPT FOR THE SANDRO RETAIL LOCATION

USING IMAGERY & SHORT DESCRIPTORS TO PORTRAY THE NARRATIVE OF THE CONCEPT

FURTHER DESCRIPTION TO COMMUNICATE THE NUANCES OF THE CONCEPT

A COMPARATIVE LIST OF “IS / ISNT” TO UNDERSTAND THE UNIQUE IDENTITY

ASSORTMENT OF REAL PRODUCTS THAT WOULD LIVE IN THE APPAREL CONCEPT

SHOWCASE OF PRODUCT THE CORRECTLY IDENTITFIES WITH THE CONCEPT & THE BRAND

LASTLY, THE STORE FRONT DISPLAY FOR THE CONCEPT

Red brick walls with dark wood floors to portray a modern yet classic environment

Large dark mahogany desk centered in the display to communicate that business is in the center of the concept

Uniquely dark colored mannequins in bold and confident poses to display the fierce power of the businesswomen this concept was created for